In Hollywood looking good is a very serious business. The minute you step out your front door (and sometimes even when you are still inside it,) you are on the worldwide stage. And if you happen to be a celebrity, well the stakes are ridiculously high and it’s simply a requirement to look as close to perfect at all times. If an unflattering picture hits the front cover of a tabloid it quickly becomes that celebrity’s agent or publicists worst nightmare. Because it is an unfortunate well-known industry fact, that if a careless celebrity appears in public looking haggard, makeup-less, hung-over, puffy-eyed or fat, well, you can possibly kiss millions goodbye on your very next project or commercial endorsement! Why you may ask? Because the studios and production companies are always looking for an edge in negotiations when attempting to lower the fee of a celeb. And they will use those unflattering front cover photos to point out the liability of an actor or actress; suggesting the person is not fit nor healthy enough to fulfill his obligations in the role. Brutal tactics?–Yes! Fair?–No! But just another day in Hollywood.
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